A Perfume Advertisement Uses Classical Conditioning to Increase Product Appeal

question 72

Multiple Choice

A perfume advertisement uses classical conditioning to increase product appeal.To do this,it pairs the attractive face of the actor Brad Pitt with its perfume Chanel N? 5.If Brad Pitt elicits an innate response from you,he is being used as a(n)

• A) unconditioned response.
• B) conditioned response.
• C) conditioned stimulus.
• D) unconditioned stimulus.

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Definitions:

Physiological Arousal

A state of heightened physiological activity, including increased heart rate, blood pressure, and energy mobilization, often in response to stimuli.

Cultural Influence

The impact that a society's values, beliefs, and practices have on the behavior and attitudes of its members.

Mirror Neuron

A neuron that fires both when an individual acts and when the individual observes the same action performed by another, thought to be involved in learning through imitation.

Specific Action

A particular or distinct deed or movement carried out with a purpose in mind.