The Axes of the BCG and GE/McKinsey Business Portfolio Matrixes

question 51

True/False

The axes of the BCG and GE/McKinsey business portfolio matrixes represent the two fundamental sources of profitability for a business: the attractiveness of its industry and its competitive advantage.

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Definitions:

Compromise

A method of resolving disputes where each party gives up something of value to reach a mutually acceptable agreement.

Informal Mediation

A non-official process where a neutral third party helps disputing parties reach agreement.

Trained Professional

An individual who has obtained specialized education and skills in a particular field through formal training.

Coach

A person who trains and directs athletes or teams, or provides guidance and support in other areas like personal development.