The Axes of the BCG and GE/McKinsey Portfolio Planning Matrices

question 44

Multiple Choice

The axes of the BCG and GE/McKinsey portfolio planning matrices act as proxies for two key strategic variables:

• A)Market share and market growth
• B)Competitive advantage and market growth
• C)Competitive advantage and market attractiveness
• D)Individual business unit performance and potential for synergy.

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Definitions:

Narcolepsy

A chronic sleep disorder marked by overwhelming daytime drowsiness and sudden attacks of sleep, often linked to a deficiency in the brain chemical orexin.

Voluntary Muscles

Muscles that can be consciously controlled by the brain to produce movements.

Deep Sleep

A stage of sleep characterized by slow brain waves, known for its role in restorative sleep.

Dream

A series of thoughts, images, and sensations occurring in a person's mind during sleep.