The Principal Merit of the BCG Portfolio Planning Matrix Is

question 36

Multiple Choice

The principal merit of the BCG portfolio planning matrix is:

• A)Its accuracy in predicting profit and cash flow potential
• B)Its empirical basis: the relationship between market share and profitability has been widely observed
• C)Its simplicity
• D)Its use of metaphor (dogs,cash cows,stars,etc. )

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Definitions:

Mantle

In the mollusk, a fold of tissue that covers the visceral mass and that usually produces a shell.

Centipedes

Arthropods belonging to the class Chilopoda, characterized by long bodies with one pair of legs per body segment, and predators to insects.

Mites

Small arthropods belonging to the subclass Acarina (including ticks) that can live in diverse environments, including soil, water, and as parasites on plants and animals.

Nudibranch Mollusks

Colorful sea slugs known for their striking forms and colors, which have shed their shells during evolutionary development.