The Principal Merit of the BCG Portfolio Planning Matrix Is

question 36

Multiple Choice

The principal merit of the BCG portfolio planning matrix is:

• A)Its accuracy in predicting profit and cash flow potential
• B)Its empirical basis: the relationship between market share and profitability has been widely observed
• C)Its simplicity
• D)Its use of metaphor (dogs,cash cows,stars,etc. )

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Definitions:

Nativist

A perspective that emphasizes the innate aspects of an individual's abilities, traits, or knowledge, often in the context of language acquisition.

Chomsky

Noam Chomsky, a prominent figure in linguistics and cognitive science, known for his theory of universal grammar and criticism of behaviorism.

Behaviourist

A psychologist or researcher who studies behavioral patterns, often focusing on measurable and observable actions rather than mental or emotional states.

Nativist

A perspective in the field of linguistics and cognitive science which suggests that the ability to acquire language is innate to humans and genetically predetermined.