By Separating Their Corporate Headquarters into a Corporate Management Unit

question 31

Multiple Choice

By separating their corporate headquarters into a corporate management unit and a shared services organization,large corporations anticipate the following benefits:

• A)Better exploitation of synergy among the business units
• B)Economies of scale and greater responsiveness to user needs in supplying services to the business units
• C)Ensure standardization in the support services provided to business units
• D)Encourage the identification and transfer of best practices.

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Definitions:

Emotional Appeal

A persuasive technique that targets the emotions of the audience to win an argument or encourage a certain behavior.

Persuasive Direct Request

A communication approach that involves making a direct appeal or request to the audience, aimed at convincing them to take a specific action or adopt a particular standpoint.

Time Crunch

A situation of having insufficient time to complete tasks or meet deadlines.

Channels of Direct Marketing

Various methods through which businesses directly reach out to consumers without intermediaries, including email, social media, and direct mail.