If a Company Can Deploy Its Intellectual Property in a Different

question 15

True/False

If a company can deploy its intellectual property in a different industry,the higher are the transaction costs of licensing that intellectual property,the more likely it is that the firm will choose to diversify into that industry.

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Definitions:

Effectiveness

The degree to which something achieves its intended outcome or works well in a given context.

Customer Complaint

A formal expression of dissatisfaction made by a customer regarding a product or service.

Opportunity

A set of circumstances that makes it possible to do something or for something to happen.

External Customers

Individuals or entities that purchase goods or services from a business but are not part of the organization.