With Internationalization,the Threat of New Entry into Domestic Industries Are

question 33

Multiple Choice

With internationalization,the threat of new entry into domestic industries are increases because:

• A)Customers prefer imported products to domestically-produced products
• B)The World Trade Organization (WTO)prevents governments protecting their domestic industries through subsidies and import restrictions
• C)Barriers to entry that would deter domestic firms may be easily overcome by large firms from other countries
• D)Foreign-based,state-owned enterprises are not deterred by losses earned in overseas markets

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Definitions:

Building A Brand

The process of creating a unique image and identity for a product or service in the consumer's mind, through marketing, experience, and consistent messaging.

Advertising Copy

The text used in advertising material to convey the message or information about a product or service.

Spokesperson

An individual appointed or chosen to represent and speak on behalf of an organization or a group in public or media settings.

Brand Heritage

The value and beliefs a brand embodies, derived from its history and tradition.