Monsanto's NutraSweet Artificial Sweetener,Pfizer's Viagra,and Pilkington's Float Glass Process Are

question 19

Multiple Choice

Monsanto's NutraSweet artificial sweetener,Pfizer's Viagra,and Pilkington's float glass process are innovations that are examples of:

• A)Weak regimes of appropriability because the innovations could not be patented
• B)Strong regimes of appropriability because of the effectiveness of patent protection
• C)Strong regimes of appropriability because the innovators possessed strong complementary resources
• D)Network externalities leading to a winner-take-all market

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Definitions:

Shelf Facings

The number of individual products placed beside each other on the shelf.

Point-Of-Purchase

The location or moment where a transaction occurs and a customer makes a payment to the seller.

Direct-Mail Advertising

A marketing strategy that involves sending promotional materials or correspondence directly to potential customers through postal mail.

Trial Sample

A small quantity of a product distributed for free or at a minimal cost to consumers for the purpose of testing its effectiveness or appeal.