In Deciding When Entering a New Product Market with an Innovative

question 15

Multiple Choice

In deciding when entering a new product market with an innovative product,an established company should be influenced mainly by :

• A)The principle that early-mover advantage is the key to success in new markets
• B)Reducing risk by waiting to see how technology and customer requirements will shape the emerging industry
• C)Identifying the optimal tradeoff between early-mover and follower advantages such that the firm's resources and capabilities can be most effective
• D)The potential to exploit network externalities in order to establish a dominant standard