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To Understand Customer' Willingness to Pay for Differentiation,it Is Important

question 15

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To understand customer' willingness to pay for differentiation,it is important to know what motivates customers,and the criteria they apply when choosing among competing products.


Definitions:

Miles

Miles is a unit of length, most commonly equivalent to 5,280 feet or approximately 1.609 kilometers, used primarily in the United States.

Millimeters

A metric unit of length equal to one thousandth of a meter.

Meters

A unit of length in the metric system equal to 100 centimeters, used worldwide to measure distance.

Millimeters

A unit of measurement for length that is equal to 0.001 meters.

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