Compared with Simple Products Like Flour or Toilet Paper,complex Products

question 57

Multiple Choice

Compared with simple products like flour or toilet paper,complex products such as cars or hotels:

• A)Fewer opportunities for differentiation
• B)Greater potential for differentiation
• C)Offer similar opportunities for differentiation--it all depends upon the creativity of product designers and marketers
• D)Fewer incentives for differentiation because of their high costs

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Definitions:

Turnarounds

The process wherein a company that has been performing poorly adopts new strategies to recover and become profitable.

Bankruptcy

A legal process through which individuals or businesses unable to meet their financial obligations can seek relief from some or all of their debts.

ROE

Return on Equity, a measure of a corporation's profitability that shows how much profit a company generates with the money shareholders have invested.

Business Software

Computer software designed to help individuals and companies conduct their business activities more efficiently.