Compared with Simple Products Like Flour or Toilet Paper,complex Products

question 57

Multiple Choice

Compared with simple products like flour or toilet paper,complex products such as cars or hotels:

• A)Fewer opportunities for differentiation
• B)Greater potential for differentiation
• C)Offer similar opportunities for differentiation--it all depends upon the creativity of product designers and marketers
• D)Fewer incentives for differentiation because of their high costs

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Definitions:

Feedback

Data on responses to a product or an individual's task execution, utilized as grounds for enhancement.

Negative

Characterized by the absence rather than the presence of a certain quality, or expressing or containing a denial or refusal.

Positive

Defined by having certain features or qualities, rather than lacking them.

Choices

The act of selecting between two or more possibilities.