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11,Between July 2012 and August 2014,Uber launched in 42 countries outside the US.The speed of this global rollout may be viewed as an attempt to pre-empt the market for ride-sharing services.
MR
Marginal Revenue, which is the increase in revenue that results from the sale of one additional unit of a product or service.
Marginal Cost
The cost added by producing one additional unit of a product or service, which is crucial for decision-making on production levels.
First-Move Ability
The strategic advantage gained by being the initial entrant into a new market or business segment.
Marginal Revenue
The additional income gained from selling one more unit of a good or service.
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