A Well-Established Brand Can Be a Source of Sustainable Competitive

question 44

Multiple Choice

A well-established brand can be a source of sustainable competitive advantage because:

• A)Consumers will always pay a premium for a recognized brand
• B)Brands are protected by trademark law,hence cannot be copied
• C)Brand create product differentiation barriers to entry that protect a firm from competition from new entrants
• D)Brands are durable,they lose value when transferred between firms,and are costly to create.

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Definitions:

Time Urgency

The feeling of being rushed or having an insistent need to complete tasks in a limited timeframe, often associated with stress and pressure.

Hostility

Aggressive behavior or attitudes displayed towards others, often characterized by anger, resentment, or antagonism.

Optimistic Bias

The tendency to believe that one is less likely to experience negative events compared to others.

Heart Disease

A broad category of diseases that affect the heart's structure and function, leading to a range of health complications.