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A firm will choose to compete across multiple segments rather than specialize in a single segment if:
Endorphins
Natural, pain-relieving chemicals produced by the body that are released in response to stress, pain, or exercise, promoting feelings of pleasure or well-being.
Vestibular Sense
The sense that provides information about the body’s orientation in space.
Kinesthetic Sense
The sense providing information about the position and movement of body parts.
Gate-Control Theory
A theory proposing that the spinal cord contains a neurological "gate" that either blocks pain signals or allows them to continue on to the brain.
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