A Choice That Is Not a Major Criterion in the Selection

question 36

Multiple Choice

A choice that is not a major criterion in the selection of a factor is

• A) it should have theoretical justification.
• B) it should be measurable.
• C) data are current and reliable.
• D) if it is statistically significant, use it.

Evaluate how point-of-purchase displays influence consumer buying decisions.

Analyze the strategic use of sales promotions in launching and promoting new products.

Recognize the importance of integrating sales promotions with other marketing activities to achieve optimal market penetration and consumer engagement.

Understand the dimensions of leadership behavior and their impacts on the working environment.

---

Definitions:

Intersectionality

A framework for understanding how aspects of a person's social and political identities combine to create different modes of discrimination and privilege.

Fluidity

The quality or state of being able to change or move easily; in social contexts, it often refers to the flexibility of identity, roles, or preferences.

Equality

The condition of having the same status, rights, and chances.

Equity

The principle of fairness and justice in the allocation of resources or treatment of individuals, often considering historical and social inequalities.