Examlex
A real investment would be the purchase of a
Extended Fishbein
A model that extends the original Fishbein attitude model to incorporate additional predictors of behavior, including the subjective norm and perceived behavioral control.
Actual Behaviour
The real, observable actions performed by an individual, as opposed to intentions or beliefs.
Multi-attribute Attitude Models
Psychological models that describe how consumers evaluate products and services based on perceived attributes and how these evaluations influence their purchasing decisions.
Importance Weights
Quantitative values assigned to different factors or criteria to reflect their relative significance in an evaluation or decision-making process.
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Q41: Objective intent refers to the actual intent
Q73: A symbol or mark may act as