Why Does the Law Not Enforce Gratuitous Promises? Are There

question 36

Essay

Why does the law not enforce gratuitous promises? Are there some gratuitous promises which the courts should enforce? Which ones? Are there provisions in the law which take care of these situations?

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Definitions:

Cross-functional New-product Development Team

A group comprising members from different departments working together to develop a new product.

New-product Idea

A concept for a product that has not yet been introduced to the market, potentially fulfilling a new consumer need or desire.

Customer Experience Management (CEM)

The process of managing the entire customer experience with the company.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically described as the 4Ps: Product, Price, Place, and Promotion.