A Political Candidate Wants to Create a Long-Lasting Positive Image

question 26

Multiple Choice

A political candidate wants to create a long-lasting positive image.According to the elaboration likelihood model,the candidate would use commercials

• A) that feature attractive celebrities.
• B) with short emotional attacks on the opponent.
• C) with catchy slogans and attention-grabbing graphics.
• D) that clearly explain campaign issues.

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Definitions:

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Sampling Frame

The list or database from which a sample is drawn in research, representing the larger population of interest.