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In an undisclosed agency,both the principal and the agent are liable on the contract with the third party.
Product Reliability
The probability that a product will function without failure over a specified period under stated conditions.
Framing
Tendency to rely on the context in which a choice is described when making a decision.
Salience
The perceived importance of a good or service.
Demand Curve
Relationship between the quantity of a good that consumers are willing to buy and the price of the good.
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