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Which of the following transactions will not decrease the net profit margin ratio?
Psychographic
Pertaining to the study of consumer lifestyles, attitudes, beliefs, and values to understand buying behaviors and preferences.
Occasion Segmentation
A type of behavioral segmentation based on when a product or service is purchased or consumed.
Psychographic Segmentation
The division of a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.
Loyalty Segmentation
A marketing strategy that divides customers into groups based on their loyalty, typically measured by purchase frequency or engagement level.
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