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Recently, students in a marketing research class were interested in the driving behavior of students. Specifically, the marketing students were interested in finding out if exceeding the speed limit was related to social activity. They collected the following responses from 100 randomly selected students: Based on the analysis, what can be concluded?
Audience Expectations
The preconceived notions or desires that an audience has regarding the content, delivery, and outcomes of a communication or presentation.
Fact-based
Relying on or concerned with actual data and evidence rather than assumptions or speculation.
Culture
A shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior.
Personal Beliefs
Individual convictions or opinions that are held as true by the person.
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