In Multiple Regression Analysis, a Dummy Variable Is ____________

question 16

Multiple Choice

In multiple regression analysis, a dummy variable is ____________.

• A) An additional quantitative variable
• B) A nominal variable with three or more values
• C) A nominal variable with only two values
• D) A new regression coefficient

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Definitions:

Late-Night Snack

A small portion of food typically consumed after the usual dinner time, often late in the evening or at night.

Frequency Marketing

Frequency marketing is a strategy that rewards customers based on the frequency of their purchases, aiming to increase customer loyalty by offering incentives for repeated business.

Usage Rate

The frequency with which a consumer uses a product or service over a specified period.

Target Audience

The target audience is the specific group of consumers identified by marketers as the most likely purchasers of a product or service, often defined by demographic characteristics.