A Company Is Researching the Effectiveness of a New Website

question 3

Multiple Choice

A company is researching the effectiveness of a new website design to decrease the time to access a website. Five website users were randomly selected, and their times (in seconds) to access the website with the old and new designs were recorded. To compare the times, they computed (new website design time - old website design time) . The results follow. For a 0.01 significance level, what is the decision regarding the hypothesis that the training was effective in improving customer relationships?

• A)Reject the null hypothesis and conclude that the new design reduced mean access times.
• B)Reject the null hypothesis and conclude that the new design did not reduce mean access times.
• C)Fail to reject the null hypothesis.
• D)Fail to reject the null hypothesis and conclude that the mean access times are inaccurate.

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Definitions:

Beck's Cognitive Approach

A therapeutic strategy developed by Aaron Beck that addresses dysfunctional emotions and behaviors by correcting faulty thinking patterns.

Argues Openly

To engage in a discussion or debate in a manner that is not hidden or secret, often implying a forthright and public expression of differing views.

Psychotherapist

A trained professional who utilizes psychological methods and techniques to help individuals understand and manage their emotions, behaviors, and thoughts.

Behaviour Therapy

A type of psychotherapy that aims to change undesirable behavior through conditioning and other learning principles.