After Examining the Surveys You Collected from People in Culture

question 19

Multiple Choice

After examining the surveys you collected from people in Culture A,you find that people tend to answer "yes" to all the questions,regardless of the content.How do you deal with this problem in the future so this does not recur?

• A)establish methodological equivalence
• B)reverse-code half of the items
• C)thoroughly back-translate the items
• D)provide a middle "neutral" option
• E)make sure a middle "neutral" option is not provided

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Definitions:

Lower-Income Groups

Demographic groups characterized by income levels that are below the median for a given area, often facing financial constraints.

Generational Cohort

A group of people born in the same period who share similar cultural experiences, attitudes, and values, influencing their consumer behavior.

Purchase Behaviors

The decision-making processes and acts of consumers in buying and using products.

Shared Stage

A phase or platform where multiple entities or individuals contribute to or engage in collective actions or performances.