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Two goods are complements when a decrease in the price of one good
Relational Sources
Information about a product or service that comes from personal relationships, such as friends or family.
Personal Sources
Individuals or personal contacts from whom one can obtain information, recommendations, or advice, especially relevant in purchase decisions or when seeking trustworthy data.
Consumer Value Perceptions
How consumers view the worth of a product or service in relation to its price, quality, and utility.
Alternative Evaluation
The stage in the consumer decision-making process where different product and service options are assessed against a set of criteria.
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