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Table 10-4
-Refer to Table 10-4. Taking into account private and external costs, total surplus in the market equilibrium amounts to
Legitimization-Of-Paltry-Favors Technique
A persuasion technique where a small favor is deemed acceptable to encourage people to contribute or comply with a larger request.
Reciprocation
Reciprocation involves the mutual exchange of actions, goods, services, or feelings, often as part of social or relationship norms.
Disrupt-then-reframe Technique
A persuasive strategy involving the initial disruption of normal thought processes followed by offering a new frame or perspective that makes the initial proposition more acceptable.
Pique Technique
Influence technique in which one captures people’s attention, as by making a novel request.
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