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Bubba is a shrimp fisherman who could earn $5,000 as a fishing tour guide. Instead, he is a full-time shrimp fisherman. In calculating the economic profit of his shrimp business, the $5,000 that Bubba gave up is counted as part of the shrimp business's
Goals
Specific, measurable objectives that an individual or organization plans to achieve within a set timeframe.
Vision Statement
A future-oriented declaration of an organization's goals and aspirations, intended to guide its internal decision-making.
Strategic Planning
A systematic process of envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
Chief Executive Officer
The highest-ranking executive in a company or organization, responsible for making major corporate decisions and managing overall operations.
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