When Total Revenue Is Less Than Variable Costs, a Firm

question 49

Multiple Choice

When total revenue is less than variable costs, a firm in a competitive market will

• A)continue to operate as long as average revenue exceeds marginal cost.
• B)continue to operate as long as average revenue exceeds average fixed cost.
• C)shut down.
• D)raise its price.

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Definitions:

Total Budgeted Cost

The comprehensive sum of all estimated expenses and costs planned for a particular period or project.

Controllable Margin

The portion of a company's profit that can be affected or controlled by management decisions, excluding fixed costs and other uncontrollable factors.

Average Operating Assets

The average value of the assets used in the course of business operations over a specific period, utilized to generate revenue.

Contribution Margin

Contribution margin is the amount by which the sale of a product exceeds its variable costs, indicating the portion of sales revenue available to cover fixed costs and generate profit.