Because a Monopolist Must Lower Its Price in Order to Sell

question 378

Multiple Choice

Because a monopolist must lower its price in order to sell another unit of output,

• A)marginal revenue is less than price.
• B)long-term economic profits will be zero.
• C)total revenue increases as price increases.
• D)average revenue is less than price.

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Definitions:

Sales Era

A period in business history when the primary marketing strategy was aggressive sales techniques, focusing on the needs of the seller rather than the buyer.

Consumerism Era

A historical period characterized by the rapid increase in the acquisition and consumption of goods and services.

Production Era

The Production Era refers to a historical period in business thought where the focus was on production efficiency and scale, under the belief that a good product would naturally find buyers.

Marketing Concept Era

A period when businesses recognized the importance of understanding and meeting the needs and wants of consumers for their success.