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Scenario 15-5
An airline knows that there are two types of travelers: business travelers and vacationers. For a particular flight, there are 100 business travelers who will pay $600 for a ticket while there are 50 vacationers who will pay $300 for a ticket. There are 150 seats available on the plane. Suppose the cost to the airline of providing the flight is $20,000, which includes the cost of the pilots, flight attendants, fuel, etc.
-Refer to Scenario 15-5. How much profit will the airline earn if it sets the price of each ticket at $300?
Gaining Attention
The process of capturing the interest or focus of an audience or market through various strategies or actions.
Stimulate Interest
The act of encouraging or arousing curiosity or attention towards something.
Preapproach Stage
The stage in the sales process where the salesperson gathers information and prepares a tailored approach before making contact with a prospective customer.
Gather Information
The process of collecting data and insights from various sources to understand a topic, problem, or situation better.
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