Examlex
Which of the following items is counted as part of government purchases?
Potential Buyers
Potential buyers are individuals or entities that are considered likely candidates for purchasing a product or service based on their needs, interests, or demographic profiles.
Marketing Action
Any initiative or effort undertaken by a company to promote its products or brand to its target market.
Market-product Grid
A tool that helps companies analyze their market offerings by examining different markets and the products they offer in each.
Market Segment
A group of individuals or organizations sharing one or more characteristics that cause them to have similar product needs.
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