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Other things the same,as the price level rises,
Willingness To Pay
The maximum amount an individual is prepared to expend on a good or service, reflecting their valuation of it.
Horizontal Summation
A method used in economics to describe the total demand or supply in a market by adding together individual demands or supplies at the same price level across different entities.
Vertical Summation
A method used in economics to aggregate individual demand curves to find total market demand for a good.
Private Good
A product or service that is excludable and rival in consumption, meaning its use by one individual prevents its use by another.
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