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A decrease in real GDP can
Market Coverage
focuses on the extent to which a product or brand is recognized and available to customers within a market, affecting its overall market share.
Distribution Intensity
The level of market coverage of a product, ranging from intensive, selective to exclusive distribution.
Selective Distribution
A distribution strategy where a product is sold at select outlets to maintain its image and high-quality perception.
Intensive Distribution
A strategy where a product is made available in as many outlets as possible, maximizing visibility and accessibility to consumers.
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