Examlex
Which of the following products allows the seller to identify different groups of consumers (segment the market) at virtually no cost?
Focus-of-Attention Bias
The tendency to prioritize and remember information that is the focus of one's attention, often at the expense of other information.
Actor-Observer Difference
The bias in attribution whereby actors tend to see their own behavior as due to characteristics of the external situation, whereas observers tend to attribute actors’ behavior to the actors’ internal, personal characteristics.
Halo Effect
The tendency of our general or overall liking for a person to influence our assessment of more specific traits of that person. The halo effect can produce inaccuracy in our ratings of others’ traits and performances.
Complexity-Extremity Effect
The bias where less complex schemas lead to more extreme judgments and evaluations.
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