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Bubba's Hula Shack bar and bistro has begun giving customers who can show proof that they arrived at the establishment by public transportation a 10 percent discount on their total bill.This is an example of
Group Norm
Shared standards within a group that guide and constrain members' behaviors, reinforcing conformity and group cohesion.
Housewives
Women who manage their households while not being employed outside the home, often taking care of children and performing domestic tasks.
Sunk Costs
Costs that have already been incurred and cannot be recovered, which should not influence ongoing decision-making but often do.
Foot-in-the-door Technique
A persuasion strategy in which agreeing to a small initial request increases the likelihood of agreeing to a second, larger request.
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