Suppose a Restaurant Is Trying to Determine How Much to Charge

question 7

Essay

Suppose a restaurant is trying to determine how much to charge for a bowl of chili, and decides to run an experiment to see how much its customers are willing to pay by allowing them to set their own price for this menu item.
a.Is charging a customer the price he or she is willing to pay for the bowl of chili an example of price discrimination? Briefly explain.
b.What is it called when a firm knows every consumer's willingness to pay, and can charge every consumer a different price? What happens to consumer surplus in this situation?

---

Definitions:

Adjusting Journal Entry

A journal entry made at the end of an accounting period to allocate income and expenditure to the appropriate years.

Accrual

An accounting principle that recognizes revenues and expenses when they are incurred, regardless of when cash transactions occur.

Adjusting Journal Entries

Entries made at the end of an accounting period to update balances of revenues and expenses to reflect the correct amounts earned or incurred during a period.

Accrual

A financial recording approach that logs income and expenditures at the time they occur, irrespective of the actual cash transaction timing.