After Having a Monopoly in the Diamond Market for Many

question 111

Multiple Choice

After having a monopoly in the diamond market for many years, by 2000 the De Beers company faced competition from other companies.To maintain its market share, De Beers

• A)began buying so-called "blood diamonds" in order to keep these diamonds out of the control of other diamond companies.
• B)adopted a strategy of differentiating its diamonds. Each of its diamonds is now marked with a microscopic brand.
• C)bought diamond mines in Canada and Russia that had been its competitors.
• D)lowered the prices of its diamonds to make the market appear less profitable to potential competitors.

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