Figure 14-9 -Refer to Figure 14-9.Uniguest, Inc.is a Company That Provides PCs

question 252

Essay

Figure 14-9

-Refer to Figure 14-9.Uniguest, Inc.is a company that provides PCs with internet access and touch-sensitive screens to hotels.Suppose the Hard Rock Hotel and Casino in Las Vegas informs Uniguest that it is considering installing these systems in its hotel rooms.The Hard Rock expects to be able to charge higher prices for these rooms if it installs Uniguest's systems in its rooms.The two companies begin bargaining over what price the Hard Rock will pay Uniguest for its systems, and the decision tree shown above illustrates this bargaining game.Note that the profit figures listed in the decision tree are additional profits for the Hard Rock and total profits for Uniguest.
a.Suppose the Hard Rock offers Uniguest $1,200 per system.Will Uniguest accept or reject this offer? Why?
b.Suppose the Hard Rock offers Uniguest $800 per system.Will Uniguest accept or reject this offer? Why?
c.Suppose Uniguest attempts to obtain a favorable outcome from the bargaining by telling the Hard Rock it will reject an $800-per-system offer.If the Hard Rock does not believe the threat is credible, what will it do? Why? What will Uniguest do? Why?
d.Is there a subgame-perfect equilibrium in this situation? Explain.

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Definitions:

Cerebral Hemorrhage

A condition involving bleeding within the brain tissue due to ruptured blood vessels, often causing damage to brain cells.

Smile

A facial expression typically signaling happiness or pleasure, involving the upward curving of the corners of the mouth.

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The primary motor area is a region of the brain's frontal lobe responsible for the initiation of voluntary movement.

Cerebral Cortex

The outer layer of the cerebrum in the brain, involved in various high-level brain functions such as sensation, voluntary muscle movement, thought, reasoning, and memory.