________ Describes the Actions a Firm Takes to Maintain the Differentiation

question 146

Multiple Choice

________ describes the actions a firm takes to maintain the differentiation of its product over time.

• A)Product differentiation
• B)Brand management
• C)Aggressive marketing
• D)Advertising

---

Definitions:

Cultural Forces

Refers to the various social and cultural factors that influence behaviors, values, and practices within a society or organization.

Core Cultural Values

Fundamental beliefs or principles that are widely accepted within a society, shaping behaviors and norms.

Social Values

Cultural or societal norms and principles that guide individual and collective behavior and decision-making.

Universalistic

Pertains to principles or practices that are intended to be universally applicable or effective, regardless of cultural or contextual differences.