Which of the Following Can a Firm Use to Defend

question 71

Multiple Choice

Which of the following can a firm use to defend a successful product's brand name?

• A)The firm can obtain a patent on the brand name.
• B)The firm can apply for a trademark to ban other firms from using the product's name.
• C)The firm can increase the amount it spends on advertising for the product.
• D)The firm can attempt to copyright the brand name.

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Definitions:

Performance Evaluation

The systematic assessment of an employee's job performance, including accomplishments, strengths, and areas for improvement.

Behavior Change

The process of transforming or modifying an individual's actions to achieve a desired outcome or improve personal habits.

Employee Involvement Programs

Programs designed to encourage employees to contribute their ideas and participate in decision-making processes within the organization.

Organizational Citizenship Behavior

Voluntary, discretionary behaviors exhibited by employees that are not directly recognized by the formal reward system but contribute to organizational effectiveness.