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Jamal, Lawson, and Kyle Have Been Standing in Line for Almost

question 91

Multiple Choice

Jamal, Lawson, and Kyle have been standing in line for almost an hour waiting to be served at Kirala, a popular new Japanese restaurant. It is possible that some of the people in line won't be served at all before the restaurant closes. Which of the following could explain why the restaurant does not simply raise prices high enough to eliminate the lines?
a. In situations where consumption takes place publicly, demand for the product is also influenced by how many other people are buying the product. Consequently, a popular restaurant that increased its prices enough to eliminate lines might find that it had also eliminated its popularity.
b. Firms may sometimes not raise their prices for fear that it violates people's sense of fairness and might alienate customers.
c. The demand for restaurant meals is relatively elastic and if the firm raises prices it will lower its profits.

Definitions:

Variable Costs

Costs that vary directly with the level of production or output.

Fixed Costs

Fixed expenses that are unaffected by the amount of goods produced or sold, for example, rent, salaries, and insurance payments.

Profit

Profit is the financial gain obtained when the amount earned from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.

Operating Income

Income generated from a company's regular business operations, excluding one-time events and expenses.