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What is adverse selection?
Coupons
Documents that entitle the customers who carry them to a discount on a product.
Outdoor Advertising
Marketing and promotional activities that use outdoor spaces, such as billboards, transit ads, and digital displays, to convey messages to the public.
Short Exposure
A brief period of time during which consumers are exposed to a message, advertisement, or product.
Advertising
The act of promoting products, services, or brands through various forms of media in order to attract public attention or interest.
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