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Figure 3-2
-Refer to Figure 3-2.A decrease in the price of the product would be represented by a movement from
Competitive Forces
Elements in the external environment that influence an organization's competitive position, including competition, customer power, supplier power, the threat of new entrants, and the threat of substitute products or services.
Porter
Michael Porter, a renowned economist known for his theories on economics, business strategy, and competitive advantage.
Industry
The sector of an economy that is concerned with production and manufacturing of goods, or provision of services.
Entry Barriers
Obstacles that prevent new competitors from easily entering an industry or area of business.
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