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The following table shows the payoff matrix of the two firms (Firm X and Firm Y) in dollars when they advertise and when they do not advertise. Table 25.1 According to Table 25.1, if both the firms follow their dominant strategies:
Representativeness Heuristic
A cognitive shortcut that involves making judgments based on how well something matches an existing prototype.
Confirmation Bias
The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.
Surveillance Strategy
A plan or method for monitoring and observing individuals, groups, or data to gather information.
Mental Set
A psychological tendency to approach situations in a specific way due to past experiences and habits, which can sometimes hinder problem-solving.
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