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The Table Below Shows the Payoff (Profit) Matrix of Firm

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The table below shows the payoff (profit) matrix of Firm A and Firm B indicating the profit outcome that corresponds to each firm's pricing strategy (where $500 and $200 are the pricing strategies of two firms).Table 12.2
The table below shows the payoff (profit) matrix of Firm A and Firm B indicating the profit outcome that corresponds to each firm's pricing strategy (where $500 and $200 are the pricing strategies of two firms).Table 12.2    -Consumer loyalty tends to be very low in markets such as cola drinks and tobacco products.
-Consumer loyalty tends to be very low in markets such as cola drinks and tobacco products.


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