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The figure given below shows the revenue and cost curves of a perfectly competitive firm. Figure 23.5 MC: Marginal cost curve
MR: Marginal revenue curve.
ATC: Average-total-cost curve
AVC: Average-variable-cost curve
According to Figure 23.5, the firm has:
Conviction Stage
A phase in the buying process where potential customers develop a firm belief in the value and benefits of a product, making them more likely to purchase.
Sales Presentation
A formal pitch or demonstration given to potential buyers with the aim of securing a sale.
Trial Close
A technique used in sales to ask a prospective customer a question that assumes the sale is going to be made, in order to gauge their readiness to purchase.
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