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The less responsive consumers are to a change in the price of a product:
Extraneous Variables
Variables outside of the independent variables being studied that can affect the outcome of an experiment, potentially confounding the results.
Independent Variable
The variable in an experiment that is manipulated or changed to observe its effect on a dependent variable.
Control Variables
Factors in an experiment that are kept constant to test the relative impact of the independent variable.
Control Group
In an experiment, the group that does not receive the treatment and is used as a benchmark to measure how the other tested groups compare.
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