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The risk behind self-insurance is that if there aren't sufficient funds set aside,the business will suffer losses.
Alfred Marshall
A prominent British economist known for his significant contributions to microeconomics and for popularizing the use of supply and demand graphs.
Consumer Surplus
The difference between the total amount that consumers are willing and able to pay for a good or service versus the total amount they actually pay.
Marginal Utility
The additional satisfaction or utility that a consumer derives from consuming one more unit of a good or service.
Marginal Utility
It describes the additional satisfaction or utility that a consumer receives from consuming one more unit of a good or service.
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